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 How to Implement a Paywall   Business In the 21st Century, it is growing increasingly challenging for many Media companies, especially Publishers, to capture the attention of consumers, compete in a broader marketplace and ultimately drive (or even retain) revenues. The Publishing industry is largely seeing a shift in its customer base from traditional print circulation to digital as a means of content delivery and consumption. This is driven mainly by a proliferation of internet enabled devices building on a vast improvement in broadband internet services actually changing the way consumers are receiving and viewing content. The short history of internet-delivered publishing content has largely been on a free to view basis but with ever-falling print subscribers and the corresponding loss of advertising revenues, Publishers are forced to find new ways to monetise their content and they are finding that paywalls can enable them to achieve that very goal. Establishing project prerequis